Lead Generation
Health Insurance Leads
Health Insurance Leads
Ultimately, our commitment to generating ACA leads during the open enrollment period extends beyond mere transactional interactions. We strive to cultivate meaningful relationships with our leads, earning their trust and loyalty through personalized attention, exceptional service, and genuine care for their healthcare needs.
Throughout the open enrollment period, our dedicated team of professionals monitors campaign performance, analyzes data insights, and iteratively optimizes our strategies to ensure maximum effectiveness and efficiency. By continuously refining our approach based on real-time feedback and market dynamics, we position ourselves to adapt to changing trends and consumer preferences, thereby maintaining a competitive edge in the highly dynamic healthcare landscape.
- Client: InTouch Financial Group
- Location: Nationwide
- Date: November 2023
- Catetory: Dental Implants
- Time: 3 Week Test Trial
Our mission during the open enrollment period is to generate a robust pipeline of leads related to the Affordable Care Act (ACA), commonly known as Obamacare. This critical period presents a unique opportunity to connect with individuals and families seeking health insurance coverage or exploring their options under the ACA marketplace.
To achieve our goal, we have implemented a comprehensive lead generation strategy that encompasses various channels and tactics designed to maximize outreach and engagement. Leveraging the power of digital marketing, we deploy targeted advertising campaigns across multiple platforms, including social media, search engines, and display networks. By strategically optimizing ad placements, keywords, and messaging, we ensure that our efforts resonate with our target audience and drive qualified leads to our funnel.
These leads were acquired at a cost per lead (CPL) of $20.40, showcasing the efficiency and effectiveness of our targeted advertising efforts. Throughout the duration of the campaign, we allocated a total ad spend of $587.69, strategically investing our resources to optimize outreach and engagement with our target audience.
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