Lead Generation
Long Term Care Leads
Long Term Care Leads
The need for long-term care often arises as people age and experience declines in physical or cognitive function, but it can also be necessary at any stage of life due to disabilities or chronic conditions.
Long-term care refers to a range of services and supports designed to help individuals who are unable to care for themselves due to chronic illness, disability, or other conditions over an extended period. These services are typically not medical in nature but focus on assisting with daily activities such as bathing, dressing, eating, and mobility.
- Client: National LTC Network
- Location: Nationwide Campaign
- Date: July 2022
- Catetory: Long Term Care
- Time: 1 Month Test Trial
Our primary objective is to reach out to women aged 60 and above and provide them with comprehensive information regarding the importance and advantages of long-term care planning. We aim to empower them with the knowledge and resources necessary to make informed decisions about their future well-being. By highlighting the benefits of proactive long-term care planning, we hope to instill a sense of readiness and preparedness among this demographic.
Our approach involves engaging with these women through various channels, including educational seminars, informative workshops, and targeted marketing campaigns. Through these initiatives, we seek to raise awareness about the potential challenges of aging and the critical role that long-term care planning plays in ensuring a secure and comfortable future.
As a direct outcome of our targeted marketing campaign, we invested $710 in advertising expenditure, achieving an impressive cost per lead (CPL) of $6.83. This strategic allocation of resources resulted in the generation of 104 high-quality leads. Through precise targeting and compelling messaging, we successfully engaged our target audience, driving them to take action and express interest in our offerings. This outcome not only demonstrates the efficiency and effectiveness of our marketing efforts but also underscores our ability to deliver tangible results that contribute to our overall business objectives.
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